reflexive snapshot
opportunities blueprint
strategic research plan
qualitative research
field training
synthesis and ideation
insight integration
 
Ethnography of the sponsoring organization's internal culture - including norms, values, customs, traditions, priorities, group dynamics, social networks, power structures, visual culture, built environment, cultural landscape, etc.
Strategic analysis and mapping of promising research opportunities - including research areas best aligned with the sponsoring organization's culture, areas most likely to affect change or challenge existing norms, risk assessments for different research trajectories, and other directions likely to be productive.
Components critical for research implementation - includes design, development, and prioritization of key research methods, protocols, resources, tools, training/orientation of field teams, strategic guidance for vendors and consulting agencies, and recommendations for managing the relationship between quantitative and qualitative research.
Mixed methods, optimized according to research plan - components may include participant observation, shadowing, visual surveys, cognitive mapping, participant generated data, and informal interviews; supplemented by design exercises such as immersive experiences, analogous observations, group prototyping, card sorts, focus groups, user interface evaluations and interactive prototype refinement.
Anthropologically-rooted ethnographic skill building for teams deployed for field research - including basic methods training, research preparation, project specific field protocols, best known methods, data management, theoretical reviews, cultural context reviews, tools and checklists, interpretive guidance
Critical, anthropologically informed systemic analysis of research, expressed visually and tangibly - may include cultural contexts, pattern identification, interpretive framework development, design principles, and iterative prototyping. Deliverables include reports, sketches, scenarios, videos, storyboards, diagrams, prototypes (objects, experiences, interactions, spaces, systems, technologies), from workshops, brainstorms, participatory design sessions, etc.
Strategic roadmap for integrating research deliverables - may include recommendations for target audiences, format, media, style, distribution, potential partnerships, and other opportunities.